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What forward-facing sonar is, and why the name is wrong

The most talked-about tool in bass fishing does not actually face forward. Here is what it really does, and how it turned open water into sight fishing.

A cutaway of calm teal water with a single sweeping sonar beam fanning out from beneath a stylized boat, revealing a few small fish shapes and a small round blue dot.
A window into water that used to be a guess. Illustration: Joyful Take.

Davy Hite has won the Bassmaster Classic and Angler of the Year, so when he says the most talked-about tool in fishing carries a bad name, it is worth a second. "In reality, it's live sonar," he wrote.

He is right, and the distinction is not pedantry. It names the whole point of the tool.

The three screens that started it

Forward-facing sonar comes in three brands, and they all do the same job. Garmin calls it LiveScope. Humminbird calls it MEGA Live. Lowrance calls it ActiveTarget. Each one bolts a transducer to the trolling motor or a separate pole, points it into the water, and streams a live, video-like image to a screen on the deck. The angler watches fish swim, not little arcs that scrolled past minutes ago.

Why "forward-facing" is the wrong word

The name undersells the machine. The transducer pans, so it can look ahead, to the side, or behind the boat. Davy Hite compared the leap to the one from still photography to film. "It's like the difference between a photograph and a video," he wrote. He suspects the name was coined casually, maybe by him or by Mark Zona during a Bassmaster broadcast, back before anyone had settled on a generic term. So it stuck, even though it is a bit like calling a swivel chair "forward-facing."

In reality, it's live sonar

Davy Hite, Bassmaster (source)

What it shows you

On clear water the screen reveals what used to be invisible. Smallmouth bass suspend in open water, ten to thirty feet down, nowhere near the bank. With live sonar an angler can see those fish, drop a bait to them, and watch the reaction. In-Fisherman's Matt Breuer put it plainly: the technology turns deep open water into a kind of sight fishing, letting an angler target a single fish fifty or more feet away.

It works best in open water, which is why it landed hardest on smallmouth fisheries like Lake Champlain. In thick grass or timber the image muddies, and the old instincts still rule. Anglers often pair it with high-resolution lake maps, find a likely hump or boulder, then pan the transducer across it to see whether anyone is home.

The lures match the situation. For fish hugging the bottom, anglers lean on a Ned rig or a drop-shot, and the screen lets them hold the bait right in front of the fish. For fish suspended higher, a small swimbait or a suspending jerkbait drawn past them can pull a strike. The angler reads the fish's mood and changes color, depth, or speed until something clicks. That is a conversation, not a guess.

The catch, and there is always a catch, is that seeing is not catching. "Forward-facing sonar isn't a guaranteed limit," Breuer wrote. Fish still refuse baits, and watching dozens of them turn away from your lure, he noted, can get in your head. Most pros say it takes a full season to get genuinely good at it.

Why any of this matters

This is the gear at the center of the sport's loudest fight. Tournament circuits now ban it, restrict it, or ration it by the hour. You cannot follow that argument without knowing what the tool does. The tool is not a cheat. It opens a window into water that used to be a guess. Whether that window makes the sport better is the question everyone is still arguing about.

At the SPRO Bassmaster Elite on Lake Champlain in August 2026, the circuit switched it off entirely, on the strength of a coin flip. That single event is why the term keeps trending. But the technology outlasts any one tournament. The gear is now a standard part of how people fish, from a seventy-thousand-dollar bass boat to a weekend kayak with a clamp-on pole.

Sources

Every factual claim above traces to one of these. Links open in a new tab.

  1. Is forward-facing sonar a misnomer?Bassmaster, 2024-06-07.
  2. Forward Facing Technology - The New Generation!Bass Pro Shops 1Source, Accessed 2026-08-16.
  3. Electronic Stalking: How to Elevate Your Bass Fishing with FFSGame & Fish, Accessed 2026-08-16.
  4. Cracking the Code: Smallmouth Bass Fishing with Forward-Facing SonarIn-Fisherman, Accessed 2026-08-16.
  5. Screen Scene: Fast Forward with Forward-Facing SonarIn-Fisherman, Accessed 2026-08-16.