The Betty Buzz Link Behind Blake Lively's Wrexham Connection

The connection is a sponsor relationship, not a shareholding

Betty Buzz's public materials say Lively founded the sparkling-beverage brand. Its Wrexham connection is unusually easy to find because a social post made the category specific: training-kit sponsor. That means the company was associated with the clothing used for team training, a separate commercial asset from the ordinary claim of owning a club. The post's cheerful phrase, 'apparel spritz,' is a delightful little reminder that sports sponsorship sometimes speaks in its own dialect. It is still a sponsorship announcement, not a board appointment.

The annual accounts add a sturdier record. In the related-party note, Wrexham says it received £88,641 from Betty Buzz LLC in the year ending June 30, 2025, compared with £184,669 in the prior year, and says no balance was outstanding at that year end. The note identifies the company as related because it was under the control of a close family member of a director. That is evidence of reported income and a disclosed relationship. It does not break down each service or say that every pound paid for a shirt, a training top or a particular campaign. I would not stretch an accounting line further than it goes.

Wrexham's ownership record is a different document trail

I went looking for an ownership record rather than treating marriage, fandom or brand visibility as a proxy for one. Wrexham's 2025 accounts say Wrexham Holdings LLC held all of Wrexham AFC Limited's share capital at June 30, 2025. They also say The R.R. McReynolds Company LLC held a majority of Wrexham Holdings and was owned equally by Rob Mac and Ryan Reynolds, leaving them jointly the ultimate beneficial owners of the majority of Wrexham AFC Limited. The same accounts describe the Allyn family vehicle as holding a significant interest.

That picture later became more layered, not less clear. In December 2025, Apollo Sports Capital's announcement described Apollo as a new minority investor and said Mac and Reynolds would continue as controlling owners. A BBC Sport report in February 2026 likewise called them Wrexham's owners and co-chairmen. Neither public record assigns Lively an ownership stake or management role.

Why the words around a sponsor matter

A sponsor pays for a negotiated association. The bundle can include kit placement, photographs, social posts, hospitality, event activity or other marketing rights, but it varies by deal. FIFA's own explanation of commercial partnerships is useful as a broad model: packages can include use of marks, exposure and promotional opportunities, tailored to a partner's strategy. It is not Wrexham's contract, so we should not import its terms into this case. It does explain the basic logic. Commercial proximity can be valuable without handing over a vote on transfers, a seat on the board or control of the club.

Training kit is particularly good at causing confusion because it sits in a warm middle ground. It is sportswear, but not necessarily the match shirt viewers see for ninety minutes. It appears in practice photographs and behind-the-scenes footage, which can make a brand feel woven into a club's life. The Football Association's kit guidance is a useful reminder that advertising on football clothing is governed and approved, not a casual label anyone can add. Different competitions and garment categories can carry different rules.

What the documents let us say, and what they leave open

• Betty Buzz publicly described itself as a Wrexham sponsor, and Reynolds' post named the training-kit category.
• Wrexham's June 2025 accounts record Betty Buzz income and explain why the company appears in the related-party note.
• The filed ownership information and later Apollo announcement identify Mac and Reynolds as the controlling owners, alongside minority investment.
• The documents reviewed do not publish a current Betty Buzz kit placement, the term of a present agreement, or a club title for Blake Lively.

That last point is where careful reading earns its keep. Companies House shows that Wrexham AFC Limited remains an active private company and that its latest filed accounts are for the period ending June 30, 2025. A filing is a dated window, not a live camera. We should use it for what it says, then leave unreported changes unfilled rather than turning old sponsorship evidence into a claim about every current kit.

The pleasant part of a precise answer

The satisfying detail is that this answer does not need rumor to be colorful. A sparkling-drink company on a training kit is already an improbable little bridge between a Hollywood-founded beverage brand and a Welsh football club. I find the paper trail more charming than the guesswork: one public announcement, one set of accounts, and a clear line between partnership and ownership. That is the connection worth keeping.